Why the f*ck isn't my blog post SEO working?

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Have you spent hours writing a blog post that Google's ignoring?

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That's fixable, so let's do it.

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This is SEO fucking What? I'm Nicky, 30 years in

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digital marketing, and I'm here to help you make money from your website

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by actually getting found by the people who are searching for you

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today. Let's talk about why your blog posts aren't ranking and how to

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fix it. Your blog

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posts aren't ranking because you're writing for yourself,

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not for people searching on Google. It sounds wild,

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but bear with me, because it's true. This is what's going wrong.

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First of all, keywords.

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You're either stuffing them in like it's 2005, or you're

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completely ignoring them because some dickhead on LinkedIn told you keywords are

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dead. And both approaches are bollocks. Google needs to

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understand what your page is about, and keywords do tell it that.

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But, and this is crucial, it's about search

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intent. What does the person typing that phrase

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actually want if they're searching CRM

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software? Do they want to buy compare options

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or learn what a CRM is? If you get that wrong, you're

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fucked. Secondly, your structure. If your blog post is

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just a massive wall of text, forget it. Google can't parse it properly and

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neither can humans. You need clear H2s and H3s

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that actually describe what's in each section. Not clever

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headlines, not puns, descriptive

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headings that match what people are searching for, and then use bullet

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points, short paragraphs, and make it scannable. It's

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not a novel. The third problem you've probably got is that you're not answering

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the actual question. Oh, for fuck's sake. You mean I need

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to actually know answers to stuff? You're writing, what you think is

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interesting, not what people are actually asking. And Google

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knows what people are asking because millions of people search every

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day. Best electric vehicle 2025.

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What is the easiest way to boil rice? How can I increase

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the size of my. If you're not

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addressing those questions, you're not getting ranked. And one

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thing that nobody wants to hear. If your entire website

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only has five pages and you started it three months ago,

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you're not going to rank for competitive terms. You just aren't.

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Building authority takes time. But most people want results

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yesterday. So they either give up or fall for some asshole

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selling guaranteed rankings in 30 days. Gosh, what

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absolute twat.

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And let's talk about AI content for a second. I know,

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I know. Everyone's using ChatGPT to

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pump out Blog posts now. And yeah, it can help. But

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if you're just copy and pasting generic AI bollocks

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without adding your own expertise, Google knows it's not

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ranking that shite anymore. You need actual insight, real

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examples, your own voice. Otherwise you're just adding

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to the noise. And another thing that kills blog posts, you're

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not being specific enough. You write how to choose

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project management software and then give vague waffle about

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selecting the right solution for your business needs. Fuck off with

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that. People want specifics. They want to know

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whether Asana or Monday is better for a team of 10.

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They want pros and cons. They want real information they can actually

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use. And I'm hazarding a guess that your meta

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descriptions are shit. And I know they don't directly affect rankings,

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but they do affect whether people click. If your meta description says,

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in this blog post we explore various aspects of project management,

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nobody's clicking that shite. Tell them exactly what they'll get.

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We'll forget about the fact that Google might change it. Let's just hope for the

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best. So what's the actual fix? How do you take your

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sad, ignored blog post and turn it into one that climbs the

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rankings? I'll tell you in a moment.

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Here's what you're going to do. Go and find one of your

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underperforming blog posts, not your newest one. Find

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something that's been live for at least three months and isn't ranking isn't

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getting much traffic. Step one, nail the intent.

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Go and have a look at what's currently ranking for your target keywords.

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Open the top five results. What do they cover? What

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format do they use? If they're all listicles and you've

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written a long form guide, that's your first problem. Google's

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showing you what it thinks searchers want. Match that

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format. Then look at your headings. Do

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they answer the actual questions people are asking? Use a tool

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like alsoask.com or just look at the people Also ask

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box on Google. Rewrite your H2S to match those

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questions. This isn't dumbing down your content, it's making

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it useful. Step 2 Beef it up with

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supporting content. Add examples. Add FAQs. If

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you're writing about how to choose project management software, include a

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comparison table. Include a quick pros and cons list.

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Give people something they can actually use, not just

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generic waffle about choosing the right solution for your needs.

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Be specific. And while you're at it, check your word

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count. I'm not saying longer is always better. That's

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another myth. But if the top ranking pages for your search

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phrase are all 2,000 words and yours is

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250, you're probably not covering enough. Google

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wants comprehensive answers. Go and see what other people are doing

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Step three Sort your internal links out Link

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to this post from three other relevant pages on your site. Use

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descriptive anchor text, not click here. If you've

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written about project management software, link to it from your page about

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team productivity, your post about remote work tools,

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whatever makes sense. Internal links with proper anchor

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text tell Google this page is important and help it

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to understand what the page is about. STEP 44

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Update your meta description. Make it compelling. Tell

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people exactly what they'll get from reading your post. Use

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active language not in this post we explore.

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Try how to choose between asana and Monday.com in

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three steps. Give them a reason to click we all know that

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Google often changes meta descriptions. Some people

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have done tests where they've left meta destination descriptions out all the time. If

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a meta description is something you want to put in, think about it.

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Make it work for you. Step 5 Check your URL

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if your URL or slug or address of the page is

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something like yoursite.com

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blog2025 0926

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project management change it.

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Make it more descriptive. Yoursite.com project

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management software comparison

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and I know that changing URLs means setting up a redirect from the old

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one, but it's worth it. Descriptive URLs help Google

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understand your content. Do these five things and I pretty

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much guarantee you're going to see movement. Maybe not overnight, but within

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a few weeks. And if you don't, then your problem isn't the post,

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it's your site's overall assignment authority. And that takes longer to fix.

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But start with these changes because they're the things you can control right

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now. One more thing

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while we're talking about this. Stop obsessing over keyword

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density. I still see people asking should my keyword appear

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five times or seven times? It doesn't fucking matter.

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Write naturally. Make sure your keyword appears in your title

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in at least one H2 a few times in the body. That's it.

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Google's smart enough to understand synonyms and relate

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terms. You don't need to repeat the exact phrase 20

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times. Right? That's it for this week. If this helped,

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follow SEO fucking what wherever you're listening so you don't miss the next

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episode. Until next time. Get found, make

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money, and stop stressing about SEO bollocks.